NEW YORK, March 25, 2022 /PRNewswire/Tanduay’s abroad business enterprise continued its development trajectory in 2021, buoyed by its new partnerships with foremost distributors.
Final year on your own, it signed partnerships with United States’ Hensley Beverage Firm in Arizona, Horizon Beverage Team in Massachusetts, and Romano Beverage in Illinois. It also inked distribution discounts with Kreyenhop & Kluge for Germany and Alcobrands for Belgium, the Netherlands, and Luxembourg.
As of this composing, Tanduay is offered in 12 U.S. states and the territory of Guam as well as in the international locations of China, Singapore, Australia, the United Arab Emirates, Belgium, the Netherlands, Luxembourg, and Germany.
“2021 has been one more fantastic yr for Tanduay. We have expanded into new marketplaces and obtained a lot more international recognition for our solutions. We hope to go on with this progress momentum in 2022,” stated Lucio Tan III, Tanduay President and Main Functioning Officer. Tan assumed management of the firm in late 2019, steering the company all over the pandemic.
New Partnerships, Extra Marketplaces
In 2017, below the management of former Tanduay President, Lucio “Bong” Tan, Jr., the enterprise began an intense intercontinental advertising and marketing enlargement that proceeds until finally this working day.
“Designs are underway to grow in Canada, the United Kingdom, and Costa Rica this yr. Discussions are also becoming held to provide Tanduay to other nations around the world,” Tan exposed.
In line with its shift of capturing new marketplaces, Tanduay furthermore entered into partnerships with three groups from the Countrywide Basketball Association (NBA) in 2021.
The manufacturer previously experienced an existing partnership with the Golden State Warriors prior to signing new agreements with the Minnesota Timberwolves, Phoenix Suns, and Milwaukee Bucks. Tanduay is presently the only Filipino manufacturer to be a associate of 4 top NBA groups.
Mainly because of these partnerships, Tanduay developed extra recognition amongst NBA lovers from across the globe. It also gave Tanduay the chance to give the teams’ enthusiasts a taste of Tanduay, as it opened its have bars at the dwelling arenas of the Timberwolves (Target Middle), Suns (Footprint Centre), and Bucks (Fiserv Forum) past calendar year.
Tanduay also continued to win far more global awards and recognition. It was named the World’s Variety 1 Rum by Beverages International Magazine as it outsold other rum makes for the fourth consecutive yr.
It also acquired a Brand of the 12 months award from the London-primarily based Earth Branding Awards for the seventh consecutive year. For 2021, Tanduay was the only manufacturer to obtain the distinction below the Alcoholic Beverages – Rum Classification.
Tanduay acquired a total of 23 worldwide awards for its diverse merchandise last year. 10 of these are gold medals and two are double gold medals. Tanduay was also declared the Philippine Distillery of the Calendar year for 2021 by the New York International Spirits Competitors.
Looking Forward to A different Expansion Year
“The very first two months of 2022 have been very good for Tanduay. Our local and worldwide business are both of those performing effectively, and we hope to continue on this effectiveness for the rest of the yr,” reported Tan.
Tanduay has been in business enterprise for extra than 167 many years. It started off out as a little distillery, and has given that expanded to turn into a person of the Philippines’ most effective rum makes. It proceeds to remain in advance of the match in spite of the entry of new neighborhood competition and global rum merchandise.
It owns and operates the most important distillery in the region. Tanduay at present has much more than 120,000 oak barrels in its arsenal with a capability of about 24 million gauge liters — implementing its functionality to meet the need of distinctive markets all over the world.
Meida Speak to
Enterprise Advancement Manager
Tanduay Manufacturers International
+1 (714) 588-6760
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