Seth Willenson, the influential promoting government and producer of movies and home movie, died March 18 in Los Angeles, a rep verified to Assortment. In accordance to their statement, Willenson died from heart disease. He was 74.

Willenson commenced his job in 1970, as an early seek the services of at the then-youthful New Line Cinema. He was liable for a person of the company’s earliest successes, by marketing the 1936 anti-cannabis propaganda film “Reefer Madness” as a “midnight movie” to college or university campuses. As a outcome of his do the job, the movie turned a cult traditional, and he would afterwards be responsible for the advertising and marketing of other “midnight movies” that New Line distributed, which includes “Pink Flamingos,” “Sympathy for the Devil” and “The Rocky Horror Photograph Show.” Immediately after leaving the organization in 1973, he would return over 20 several years later to grow to be the president of telecommunications and planning in 1988.

In in between, Willenson worked as a senior vice president at Movies Inc., then the exceptional non-theatrical distributor for output providers like MGM, Paramount and 20th Century Fox. Right after performing there right up until 1979, he was employed as the corporate vice president of acquisitions for RCA SelectaVision Video clip. There, he gave an early career split to Jim Gianopulos by employing him for a part.

“Over 40 decades back Seth Willenson took a leap of religion on a young job applicant and in the course of action gave me a occupation,” the previous 20th Century Fox head and Paramount Shots CEO claimed in a assertion. “I looked up to him then, and have at any time because, and I have never ever stopped becoming grateful for the chance he gave me. I promptly came to understand that he is aware additional about every aspect of flicks than any one I have achieved due to the fact, and his abiding like of the artwork form blended with his extraordinary intellect have enthusiastic and mentored all who have regarded him. Long in the past my expert respect turned into deep passion, and I have normally valued his friendship and clever counsel. Cinema will endure, as will Seth’s legacy, but his loss will generally be felt by the marketplace he liked.”

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Other big roles that Willenson held incorporates senior vice president of programming and marketing for United Satellite Communications Inc., as very well as vice president for Paramount Television Group. At Paramount, Willenson assisted the business obtain the acclaimed, Oscar-nominated films “My Everyday living as A Dog” and “Stand and Produce.”

For the past two a long time, Willenson worked as the president of Seth Willenson, Inc., acting as a producer and media and marketing and advertising guide for many organizations, these kinds of as New Line, GoodTimes House Video clip, Working Title Movies, Scholastic Amusement, Nelvana Movies, Paramount Images, PolyGram, Blockbuster Video and The Disney Channel.

In 1997, Willenson led the marketing and advertising marketing campaign for the household movie “Shiloh,” about an abused beagle pet that goes on a journey to escape its proprietor. The film, which was launched by Warner Bros., was the top rated-promoting film on home video that year, and would afterwards obtain two sequels.

“Seth took our small movie and developed a exclusive strategy for it – and was instrumental in turning it into a big good results,” “Shiloh” author and director Chip Rosenbloom reported in a assertion. “He was passionate about the arts – and experienced a brilliant comprehension of the organization aspect as well – a rare mix. He became a fantastic pal – and his love for his household and mates was inspiring. His passing is a large decline.”

As a producer, Willenson been given an Indie Spirit award nomination for his perform on the 1992 Allison Anders-directed “Gas Foodstuff Longing.” He also executive manufactured the Chuck Norris-led motion comedy “Top Dog” in 1995. Willenson’s last project as a producer, the Joseph Sorrentino-directed “MK Extremely,” just completed put up-production previously this yr. Its release day has however to be declared.

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