Lionsgate has promoted David Edwards to govt VP of world promoting.

In his new position, Edwards will report to Marisa Liston, the studio’s president of world wide advertising, and he will oversee resourceful, digital, and tactic for the studio’s world-wide movement picture marketing and advertising office.

Edwards most not too long ago served as senior VP of worldwide internet marketing method, wherever he formulated and spearheaded campaigns for “The Starvation Games” franchise, “La La Land, “John Wick: Chapter 3 – Parabellum” and “Knives Out.” He also worked on “Spiral: From the Guide of Noticed,” “The Hitman’s Bodyguard” movies, Paul Feig’s dim comedy “A Straightforward Favor and “The Expendables” franchise. Edwards is currently concentrating on “The Unbearable Excess weight of Large Expertise,” starring Nicolas Cage as Nicolas Cage, as nicely as “John Wick: Chapter 4” and “Borderlands, a movie game adaptation featuring Cate Blanchett, Kevin Hart, Jamie Lee Curtis and Jack Black.

“David is a single of the most proficient and considerate advertising and marketing executives I have at any time met,” Liston said in a statement. “His strategic tactic and impeccable instincts are born from his infinite curiosity and wealth of experience… not to mention he is definitely a fan of cinema. I am amazingly lucky to have him as a partner and I am thrilled to acknowledge his get the job done with this marketing.”

Just before signing up for Lionsgate, Edwards worked at Los Angeles-dependent social media and digital inventive company Electronic Media Administration. Though there, he aided to set up the agency’s theatrical film advertising and marketing division, performing on creative social media strategies throughout several studio consumers.

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Edwards commenced his vocation as a freelance designer, movie editor, and function producer in the San Diego place.

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