Lionsgate has promoted David Edwards to Govt Vice President, World Advertising. In his new part at the studio, he will report to President of World Promoting, Marisa Liston, overseeing creative, digital and method for its world wide movement photograph advertising and marketing department.
Edwards most not too long ago served as Senior Vice President, Worldwide Promoting Strategy—developing dynamic and facts-based internet marketing strategies, primary campaign execution and overseeing production on some of the studio’s most prosperous strategies, together with all those for The Hunger Online games franchise, the Academy Award-winning La La Land, the $300-million box office hit Wonder, John Wick: Chapter 3 – Parabellum and Knives Out.
He is currently functioning on The Unbearable Weight of Huge Expertise, starring Academy Award winner Nicolas Cage and Pedro Pascal the upcoming John Wick: Chapter 4 Speculate sequel White Bird: A Question Story Borderlands, starring Cate Blanchett, Kevin Hart, Jamie Lee Curtis and Jack Black About My Father, starring Sebastian Maniscalco and Robert De Niro the adaptation of Judy Blume’s Are You There God? It’s Me, Margaret from author-director Kelly Fremon Craig and producer James L. Brooks and an untitled comedy from Adele Lim, between quite a few other movies.
“David is a person of the most gifted and considerate promoting executives I have at any time met,” explained Liston. “His strategic solution and impeccable instincts are born from his countless curiosity and prosperity of experience… not to mention he is really a lover of cinema. I am unbelievably fortunate to have him as a companion and I am thrilled to realize his perform with this advertising.”
Edwards’ award-profitable do the job has incorporated duty for digital and strategic advertising initiatives throughout all of the studio’s tentpole franchises and big theatrical film releases considering the fact that 2012. He has worked with most effective-in-course expertise across a wide array of initiatives, such as artistic promotion, electronic marketing and social media, tech partnerships, branded material integrations and worldwide promoting, and has also been instrumental in strategies for Spiral: From the E book of Observed, The Hitman’s Bodyguard movies, Paul Feig’s A Straightforward Favor, The Expendables franchise, Sicario and Hacksaw Ridge.
Prior to his time at Lionsgate, Edwards labored for the Beverly Hills-primarily based social media and digital creative agency, Digital Media Administration. Though there, he assisted to create its Theatrical Film Promoting division, working on creative social media campaigns across numerous studio purchasers. Edwards commenced his occupation as a freelance designer, online video editor and party producer in the San Diego spot, possessing graduated from San Diego Condition University in 2007 with a B.S. in Film & New Media Production.