Lionsgate has promoted David Edwards, who has been with the studio considering the fact that 2012, to the role of executive vice president, World wide Marketing and advertising.

He will oversee imaginative, electronic and strategy for Lionsgate’s worldwide motion photo promoting department and report to Marisa Liston, president of Global Marketing and advertising.

Edwards most a short while ago served as senior vice president, Worldwide Advertising and marketing Technique, where by he made info-based advertising techniques, led campaign execution and oversaw articles output for strategies for movies these as “La La Land,” “The Starvation Games” franchise, “Wonder,” “John Wick: Chapter 3 – Parabellum” and “Knives Out.”

He is presently working on “The Unbearable Body weight of Large Talent,” the upcoming “John Wick: Chapter 4,” “White Chook: A Speculate Tale,” “Borderlands,” “About My Father,” “Are You There God? It is Me, Margaret” and an untitled Adele Lim comedy project.

“David is 1 of the most proficient and considerate marketing and advertising executives I have at any time achieved. His strategic strategy and impeccable instincts are born from his countless curiosity and wealth of knowledge,” Liston explained. “Not to point out he is definitely a enthusiast of cinema. I am incredibly blessed to have him as a spouse and I am thrilled to acknowledge his do the job with this promotion.”

Edwards’ award-successful work has involved duty for digital and strategic marketing efforts across all of the studio’s tentpole franchises and big theatrical film releases since 2012. He spearheaded marketing and advertising strategy for the “John Wick” franchise and “Knives Out.” Other campaigns in which he was instrumental involve “Spiral: From the Guide of Noticed,” “The Hitman’s Bodyguard” movies, “A Straightforward Favor,” “The Expendables” franchise, “Sicario” and “Hacksaw Ridge.”

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Ahead of becoming a member of Lionsgate, Edwards labored at Beverly Hills-dependent social media and electronic imaginative company Digital Media Administration. Although there, he aided to establish the agency’s theatrical movie marketing and advertising division, performing on imaginative social media strategies across various studio customers. Edwards commenced his occupation as a freelance designer, online video editor and party producer in the San Diego place, owning graduated from San Diego Point out College in 2007 with a B.S. in Film & New Media Manufacturing.

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