“The Supreme Guidebook to Content material Advertising and marketing” is a person of our most common whitepapers to date. But following three decades and 1,000+ downloads, we resolved it was time for a change.

The written content marketing business has totally transformed because our whitepaper’s release in 2019. The increase of electronic media and the impacts of the pandemic are two key catalysts for modify that impacted how audiences take in information. In switch, material marketers have experienced to modify their strategies to healthy our new actuality.

We sifted by means of Material Promoting Institute’s yearly written content promoting exploration to detect the major shifts that have transpired in the industry considering the fact that 2019. Here’s an overview of what we observed:

The Evolution of Content Marketing. In 2019, 74% of companies rated their content marketing efforts as successful. In 2022, 80% of companies rated their content marketing efforts as successful. In 2019, 68% of companies were able to build credibility and trust through content marketing. In 2022, 75% of companies were able to build credibility and trust through content marketing. In 2019, 43% of marketers used video in their content marketing strategies. In 2022, 66% of marketers used video in their content marketing strategies. In 2019, long-form content was the No. 1 content asset created and used by content marketers. In 2022, short articles and posts were the No. 1 content assets created and used by content marketers. In 2019, 77% of content marketers used analytics tools. In 2022, 83% of content marketers used analytics tools. In 2019, 72% of the most successful content marketers measured ROI. In 2022, 90% of the most successful content marketers measured ROI. Sources: CMI's 2019 and 2022 B2B Content Marketing Research Reports

As you can see, content material advertising and marketing isn’t what it made use of to be. It can be a lot more strong — and a lot more sophisticated — than ever in advance of.

Due to the fact of this, the Impact & Co. team put in the previous quarter revamping our old content internet marketing information to produce an enhanced one that reflects today’s industry and its evolution in excess of the earlier three several years. This way, marketers can experience self-assured in their skill to interact today’s consumers.

The brand name-new edition of our material advertising guide features:

  • 11 more pages of skills.
  • 2022 industry developments and stats.
  • New interactive templates.
  • New step-by-stage checklists.
  • A contemporary, modern day design and style.

Consider it your go-to handbook for developing and utilizing information that achieves your company’s enterprise objectives. Down load your cost-free copy underneath!

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