Ascend Federal Credit score Union wins CUNA Diamond Award for Impressive Promoting Campaign
Credit history union trade team acknowledges Ascend’s excellence in encouraging new and likely users to boost money capabilities
TULLAHOMA, TN (March 24, 2022) — Ascend Federal Credit history Union, the greatest federal credit score union in Center Tennessee, declared right now that it has won a coveted Diamond Award from the Credit Union Nationwide Association (CUNA) Advertising & Enterprise Enhancement Council. Ascend won the prime award in the “Cutting Edge” category for its modern “Annual Spotify Membership Giveaway” marketing campaign that celebrated Economic Literacy Thirty day period in April 2021.
CUNA’s Diamond Awards spotlight excellence in advertising and business enterprise growth in the credit history union industry. Ascend competed in opposition to the country’s greatest credit history unions (belongings of far more than $1 billion).
“Ascend has lengthy championed the significance of assisting our associates become greater stewards of their dollars and realize their money ambitions in lifestyle,” stated Leslie Copeland, chief system officer for Ascend. “This award is testomony to the creativity of our group to make running cash enjoyment and persuade users to use our cost-free means so they may well be able to improve their economic wellbeing.”
As aspect of the financial literacy campaign, Ascend additional a distinctive section to its online economic education heart to support customers and non-users strengthen their funds administration expertise. Sources bundled free interactive learning equipment which includes tutorials, video clips and quizzes that supply specialist steering on setting up a price range, obtaining a residence, being familiar with credit scores and studies, and substantially additional. The new module also contained four sections: Healthier Monetary Patterns, Generating a Price range, Loved ones Discussions about Dollars and Taxes: the Fundamental principles.
To elevate consciousness about the cost-free means, Ascend produced and carried out a advertising and marketing marketing campaign that centered on social media platforms (particularly Fb, Instagram, Twitter and LinkedIn). The credit score union improved engagement by encouraging individuals to sign-up and full an Everfi fiscal literacy module playlist for a prospect to win a compensated top quality subscription to Spotify, the world’s most preferred audio streaming company. The number of buyers logging on to the credit union’s money assets improved 1,400% to 4,021 throughout the 1-month advertising.
“Diamond Awards are the gold conventional of achievement in credit union internet marketing and business enterprise improvement,” reported Marella Nardotti, chair, Diamond Awards, and VP of advertising, NextMark Credit history Union. “Inventiveness in efficiently achieving and exceeding aims is what these awards honor.”
CUNA’s Internet marketing & Enterprise Advancement Council celebrated the 2022 Diamond Awards by announcing winners in 35 types at its once-a-year conference in Los Angeles, California, on March 11. Judges reviewed 1,195 entries during this year’s level of competition.
About Ascend Federal Credit Union
With more than 240,500 associates and extra than $3.7 billion in belongings, Ascend Federal Credit Union is the biggest credit history union in Middle Tennessee and one of the major federally chartered credit score unions in the United States. Primarily based in Tullahoma, Tenn., the member-owned economical establishment gives banking, loan, retirement and financial commitment companies from its 27 branches, far more than 55,000 cost-free ATMs worldwide, on line banking portal and cellular application. The credit rating union’s mission is to serve by providing economic literacy training and giving back to its neighborhood in a wide range of methods — which include getting the naming rights sponsor of Ascend Amphitheater, downtown Nashville’s premier open-air stay new music venue at Metro Riverfront Park. Ascend is federally insured by the Countrywide Credit score Union Administration. For extra information, visit ascend.org.
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